9/28/2023 0 Comments Direct marketing franchise![]() The authoritative annual research into the state of the industry, the NatWest/bfa Franchise Survey, has shown both short- and long-term growth trends to be very strong in the sector, including prior to and since the economic downturn in 2008. Long-gone are the days when it revolved around cars and catering, and nowadays its eclectic mix of businesses includes everything from pet grooming to homecare agencies, from beauty salons to recruitment companies. Eight of the largest franchise brands in the UK at the time decided they needed to do something to differentiate their own ethical business practices from those companies with bad ones, and as a result in 1977 the British Franchise Association (bfa) was formed.įranchising has since grown into a vast industry which now has nearly 1,000 brands in a multitude of different sectors. An early UK practitioners was food giant J Lyons & Co., who franchised the hamburger chain Wimpy in 1955, as well as ice-cream brands Lyons Maid and Mr Softee in the 1950s.īy the mid-1960s some of the largest fast-food brands had become well-established international franchises, led by McDonald’s and KFC. In the 1950s and 1960s, the popularity of franchising really took off in the UK, in tandem with huge growths in population, economic output and social change. This was the beginning of business-format franchising as we now know it offering a turnkey package from franchisor to franchisee in many instances. Singer’s use of a contract for this arrangement introduced the earliest form of franchise agreements, and the first modern franchise system was born.įranchising grew rapidly during the Second World War, propelled by companies looking to expand quickly like soft drinks giants like Coca-Cola and Pepsi. He began to license out servicing and repairs to local merchants around the country, who were later permitted to become regional salesmen for the machines too. After the US Civil War in the 1860s, Singer had achieved the ability to mass-produce his famous sewing machines, but had no economically viable way of repairing and maintaining them across a country as geographically vast as the US. The origins of franchising as it is now defined can be clearly traced to one man: Isaac Singer. Don't despair – a franchise opportunity provides guidance and could be the right choice for you! You want to be your own boss running your own business, but you are not sure about factors such as where to start, what resources you need, how to market products and services, and how to hire and train employees. The franchisor licences their brand to a franchisee with regulations surrounding how the business is managed. ![]() Business: This is without a doubt the most popular form of franchising.Manufacturing: The franchisor authorises the franchisee to manufacture their products and sell them using their logo, trademark and brand name. ![]()
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